The “Travel, Enjoy, and Respect” campaign was introduced in 2017 by the World Tourism Organization aligned with the sustainable tourism. The aim of this campaign is developing the sustainable tourism.
The main message of this campaign is summarized by the former UNWTO Secretary General, Taleb Rifai: “whenever you travel, wherever you travel, remember to: respect nature, respect culture, and respect your host. You can see the change which you want in the world. You can be a messenger for a better future. Travel, enjoy, and respect”.
This campaign known as #travelenjoyrespect in the social media, is a sub-branch of responsible and sustainable tourism campaigns. Protecting the environment and preserving tangible as well as intangible cultural heritage are promoted in the sustainable tourism but the most significant parts are the adherence to traditions and respecting the local communities. This campaign started [its activity] in 2017 while mass tourism had become problematic. Among the consequences of the mass tourism are local’s dissatisfaction and even feeling hostile towards the tourists. The mass tourism influences on the citizens’ life quality and has aroused negative attitudes within local communities towards tourism. One of the purposes of this campaign is: the growth of tourism is not the enemy of local people. It should bring about economic growth along with creating job opportunities and enhancing resources in order to protect the environment and culture. Tourism should equally crate a rich experience for both the visitors and hosts; in addition to the necessity of having policies and sustainable methods it demands for the government’s, private sector’s, local communities’ and the tourists’ participation [in that]. These points are all discussed in the instructions published for the tourists who are the supporters of this campaign:
- Respecting the host and our common heritage
- Protecting our planet
- Supporting the local economy
- Be an informed traveler
- Be a respectable traveler
- Be a responsible traveler according to the World Tourism Organization’s Global Code of Ethics for Tourism