INTRODUCING SUCCESSFUL RESPONSIBLE TOURISM CAMPAIGNS
Travel, Enjoy, and Respect Campaign
The “Travel, Enjoy, and Respect” campaign was introduced in 2017 by the World Tourism Organization aligned with the sustainable tourism. The aim of this campaign is developing the sustainable tourism.
The main message of this campaign is summarized by the former UNWTO Secretary General, Taleb Rifai: “whenever you travel, wherever you travel, remember to: respect nature, respect culture, and respect your host. You can see the change which you want in the world. You can be a messenger for a better future. Travel, enjoy, and respect”.
This campaign known as #TravelEnjoyRespect in the social media, is a sub-branch of responsible and sustainable tourism campaigns. Protecting the environment and preserving tangible as well as intangible cultural heritage are promoted in the sustainable tourism but the most significant parts are the adherence to traditions and respecting the local communities. This campaign started [its activity] in 2017 while mass tourism had become problematic. Among the consequences of the mass tourism are local’s dissatisfaction and even feeling hostile towards the tourists. The mass tourism influences on the citizens’ life quality and has aroused negative attitudes within local communities towards tourism. One of the purposes of this campaign is: the growth of tourism is not the enemy of local people. It should bring about economic growth along with creating job opportunities and enhancing resources in order to protect the environment and culture. Tourism should equally crate a rich experience for both the visitors and hosts; in addition to the necessity of having policies and sustainable methods it demands for the government’s, private sector’s, local communities’ and the tourists’ participation [in that]. These points are all discussed in the instructions published for the tourists who are the supporters of this campaign:
- Respecting the host and our common heritage
- Protecting our planet
- Supporting the local economy
- Be an informed traveler
- Be a respectable traveler
- Be a responsible traveler according to the World Tourism Organization’s Global Code of Ethics for Tourism
Your Actions Count – Be a Responsible Traveler Campaign
Three organizations related to the United Nations- World Tourism Organization (UNWTO), United Nations Office on drugs and Crime (UNODC), and United Nations Educational, Scientific and Cultural Organization (UNESCO) – have all joined together in this campaign to cooperatively fight against the trafficking by tourists.
“Your Actions Count: Be a Responsible Traveler” aims to raise awareness among tourists about the means of fighting against trafficking in order to be aware of the criminal consequences of their decisions while they are travelling.
Information about this campaign is available on social media by #travelnottraffic.
Instructions prepared for the tourists suggests the following approaches:
- Before buying or using anything obtained from a strange tree, plant, or wild animals think about it, as it may result in the extinction or exploitation of the rare species.
- Before departing for the journey search about the destination’s local foods to make sure that they are not prepared by illegal materials. Remember that it is customary in some countries to eat foods prepared from protected plants or animals, but you as an informed tourist should not consume them.
- If you feel that in the hotel, restaurant or wherever you visited, a person is exploited for doing a task or is being harassed, inform the local officials. Your report can prevent sexual exploitation, forced or child labor. Stop child labor as much as possible by reporting it to the police.
- Make sure that what you buy as souvenir is not stolen goods, not made of illegal trafficked products, and it is legal to take it out of the country. Always bear in mind that the history and heritage of the country that you have visited is respectable and never try to take historical valuable goods out of there.
- Do not make a purchase from organized vendors that sell forbidden goods. Apparently the seller is working in a local market, but actually they are controlled by a band and your shop will aid their unethical goals (Such as buying old manuscripts, coins and antiquities which are sold on Friday markets).
- Be familiar with drugs and narcotic drugs. Some big bands use travelers as prey while asking them to take such substances as medicines across the border. Drug trafficking is not only dangerous but is also illegal and there are punishments for carrying. Imprisonment, life sentence and execution are the punishments of carrying drugs in different countries and being tourist would not exonerate you. Many tourists have to stay in prison because they carried drugs or illegal narcotic medicines.
Make Holiday Greener Campaign
This campaign is designed by ABATA in partnership with Travel life for Accommodation. It tries to encourage hotels and residencies to take positive social environmental actions to enhance the stability of the destination.
# Make Holiday Greener
The commitments of this campaign are:
- Say no to plastics
- Stay in residences with Travel Life Logo (a certificate for green stable residences)
- Reduce, re-use, recycling
- Keeping Biodiversity
- Eating and drinking local foodstuff
- Buying local souvenirs
- Respecting local customs and talking to the locals
- Protecting children
- Carbon offset
- Public transportation
- Turn off the extra lights
- Stop dripping faucet
- Advertise about this campaign
Friends International – Child Safe campaign
This campaign that won the Responsible Tourism Campaign Award in2016, fights against child exploitation in the form of creating fake orphanage, beggary and illegal child labor, and the worst case child sex tourism.
Child safe was founded in Cambodia and is active in south west of Asia, trying to stop any type of child exploitation. This campaign is active in the following fields: forming a social responsibility among tourists to make the red lines of this campaign known and reporting if any case is observed. Providing a list of trustable centers for tourists. They educates active members in the tourism industry in hotels, airways, restaurants, and taxi drivers, etc. in order to prevent unwanted exploitation of children. The following slogan are used by this campaign:
- Children are not tourist attractions
- Don’t create more orphans
- Keeping families together
7 tips for travelers:
Tip 1 – THINK! Children are not tourist attractions – let’s not treat them like they are.
Tip 2 – THINK! Volunteering with children feels good but could be harmful – look for better ways to help them.
Tip 3 – THINK! Children pay a price for your generosity – don’t give to begging children.
Tip 4 – THINK! Professionals know best – call them if a child needs help.
Tip 5 – THINK! Sex with children is a crime – report child sex tourism.
Tip 6- THINK! Children should not be at work instead of school – report child labor.
Tip 7 – THINK! Protect children – be a ChildSafe traveler.
Care for Petra Campaign
Petra located in Jordan is one of the seven wonders of the new world, and a UNESCO World Heritage Site is the subject of” Care for Petra Campaign”. Eleven governmental and nongovernmental organizations have cooperated with Tourism Authority of Jordan to design this campaign which aims to raise the tourists’ attitudes and behavior towards working children, animals, and the ancient monuments of Petra. Child labor, preserving ancient heritage of Petra and caring about animals are the three main focal issues considered.
There are many children in Petra selling souvenirs and this stops them from attending school. Injured weak donkeys and horses are used for riding up and visiting the site; this not only annoys animals but also damages the site as well. Visitors are asked to avoid standing or climbing on the monuments and also no to buy pieces of rock or pieces of Petra illegally offered for sale in the site.
World Heritage Volunteers Campaign 2018
UNESCO launched in 2008 the campaign of World Heritage Volunteers in order to gather youths to preserve, protect and promote world heritage. In 2018 this campaign planned for almost 50 world heritage site in 28 countries around the world. To become a volunteer in this campaign a list of selected projects is provided and people can choose based on the time table. This projects are implemented since June to December 2018 by 44 organizations to help preserving natural cultural sites and raising the local communities awareness about their own heritage.
UNESCO world heritage, Coordinating Committee for International Voluntary Service (CCIVC), and volunteers of European heritage have jointly defined this campaign. A list of activities of this campaign is available on the UNESCO website.
Visiting Monaco Campaign
(Green is the new Glam)
Tourism authority of Monaco has launched this campaign with the aim of making Monaco an environmentally aware and fascinating destination. To achieve this they launched the plan of 50% cutting greenhouse gas emission by 2030 and achieving total carbon production omission by 2050. The government of Monaco takes different measures to reach sustainable development to make Monaco a luxurious, fascinating sustainable destination. Financial grants for using renewable energy sources in local businesses, devising intelligent programs for monitoring and reducing energy consumption in hotels, and planting trees by the guests by the hotels are just a number of plans in Monaco. Bike stations, solar- powered and hybrid bus, charging stations for hybrid cars are other actions of the government of Monaco.